Working for a small farm has taught me many things. I can pretty much do ANYTHING on a shoe string budget and how many other marketing managers do you know that climbs into the cellar and labels by hand, packs boxes and even forces people to teach her things during harvest.
I love asking our farmer to spare 30min to take me up in the vineyards to show me what he has done/changed. Working for a small farm has encouraged me to learn, adapt and make do.
Recently there was campaign that showed off the best this stunning place has to offer. And yes, it was glorious seeing all the pictures of the most amazing cellars, the grandest food and spectacular views. But call me biased but I think little farms have way more to offer in terms of experiences.
Little farms will never (I say never with great confidence here) be able to compete with the grandeur of these places. And frankly, most of us don’t want to compete. But we do want to be noticed. (Noticed means selling more wine and we all want that)
So I started speaking to a few friends in wine and came up with an idea to showcase in the most relaxed, informal manner, what the little guys , off the main roads, have to offer.
Thus #SecretStellies was born.
It started off being a one weekend event and turned into a longer process. We finally decided that 3 farms per day would be ideal and preferably neighbouring farms. This way we get to do a little micro terroir tour.
We will be visiting 3 farms every 2 months on a Saturday and telling you ALL about it and why these small farms need local support.
I can’t wait to tell you about everything we got up to.