What is my day job?

Greenlydia - A South African Travel blog

If you read the first few sentences on my home page you will know that I work in the wine industry. I have never been too clear about what it is (exactly) what I do, for good reason. This space and site are so far removed from my day job that it feels a little weird when they cross paths.

Even my mum isn’t sure what I do for a living. Actually, most of my closest friends don’t quite know either. (Except the one mate who I bombarded with constant voice notes about my daily issues) What do I do for a living?

Well, everything. (I don’t mean this in a big-headed way, but I don’t quite know how else to explain it.)

My title is Estate Operations Manager.

The farm I work for is new, so new in fact that we are currently building the tasting facilities. They have been producing wines since 2011 and have been solely exporting to Germany. The estate is German owned. By the best couple, my two employers.

Where do I fit in? 

I run everything. I do not say “everything” to sound important or entitled but simply to help you understand. I work closely with the winemaker to ensure he has everything he needs in the cellar. He tells me what and when he needs things and I make it happen. Apart from the actual making of the product (of which I have HUGE respect for.) I do everything else. The minute there is a cork in the bottle it is my responsibility to move and manage is. Whether it’s on containers to Europe or for the local market.

I work with my boss (who is an amazing designer) to finalise the labels and trademarking. I write the blurbs on the back of the wines and manage the regulations required for each label. The regulations and red tape for export (and soon import) are mine too.

As with any job, there is a butt load of admin that goes along with it. I also take control over the (soon to be launched website) and write the copy for all media.

There is more but this post is getting a tad long to just talk about my day job. I love what I do. I am so incredibly fortunate to be able to say that. I love and respect the product, the people, the settings and even all the headaches that go along with it.

Most importantly, my work makes me happy. Sure some days I want to give up and run away but who doesn’t. I cannot imagine working in any other industry. My heart belongs to wine.

I hope this clears up a few things for everyone who have been asking lately. (mostly my family who still thinks I rep for an estate)



  • Jeanine

    Love this.

    August 15, 2016 - 9:13 am Reply
    • greenlydia

      I miss your face every single day 😉

      August 16, 2016 - 9:10 am Reply

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